Wednesday, December 13th, 2006
Kinterra Inc. has recently published its What’s Hot in Charitable Giving List.
What’s Hot:
Making a year-end or holiday donation of up to $1,000.
Giving the same or more in 2006 compared to 2005.
Donating to Africa-related causes.
Mission-driven giving.
Secure online transactions.
High availability of nonprofit Web sites
What’s Not:
Donating more due to extra money from lower gas prices.
Volunteering this December.
Charitable gifts in excess of $1,000.
Donations driven by tax advantages.
Web site downtime during holiday giving crunch
However they go on to say that 60% of donations in December have tax motivation compared to 13% the rest of the year. In December 96% of respondents expect to donate more than $100 with 21% in the $1000 range. Kinterra’s research shows that a growing number of donors are taking advantage of technology when giving and are expecting the best tools and security to do this. (Kinterra creates and sells software that does this).
I know I have increased my online giving over the past 5 years and that each donation is likely higher than if it was solicitated in person. I do not ever give to telephone solicitors under any circumstances or sales pitch. See this Toronto Star article. How has your giving changed with technology?
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