Breasts

Tuesday, January 23rd, 2007
Well that slightly provocative approach is working for one American cancer charity. Susan G. Komen for a Cure is celebrating their 25th year with a campaign that uses the slogan “If you’re going to stare at my breasts, you could at least donate a dollar to save them”; sales of pink promise rings; and a pledge to raise another $1 billion in the next 10 years. It will be interesting to see the reaction and the results.This year the organization is shifting its research money to concentrate on more focused areas, such as finding biological signs that can help predict cancer before symptoms appear.

In the 25 years since, the foundation has grown from a small gathering of women in Brinker’s living room to a world-renowned operation that will have invested roughly $1 billion in community outreach and research by the end of the year.

The Dallas-based organization has 200 employees, more than 100,000 active volunteers, and 125 affiliates. Its annual Race for the Cure has grown from 800 women who ran for charity in Dallas to about 1.5 million participants in 120 races worldwide. The foundation has funded work in more than 47 countries.(boston.com)